--- title: Event-iQ The Event Advisory Consultancy description: Event iQ accelerates event growth and success through advisory programmes, strategy sprints, fractional event leadership and project consulting. image: https://www.event-iq.com/hubfs/Featured%20images/Event%20iQ%20home%20page.png --- [Skip to content](https://www.event-iq.com/en-gb/event-iq-the-event-advisory-consultancy#main-content) [![Event iQ Logo Blue-1-1-1](https://www.event-iq.com/hs-fs/hubfs/Event%20iQ%20Logo%20Blue-1-1-1.png?width=250&height=76&name=Event%20iQ%20Logo%20Blue-1-1-1.png)](https://www.event-iq.com?hsLang=en-gb) - [Home](https://www.event-iq.com/en-gb/event-iq-the-event-advisory-consultancy) - [Services](https://www.event-iq.com/en-gb/services) Show submenu for Services - [Advisory Programmes](https://www.event-iq.com/advisory-programmes) - [Fractional Event Leadership](https://www.event-iq.com/fractional-event-leadership) - [Project Consulting](https://www.event-iq.com/project-consulting) - [Event Strategy Sprints](https://www.event-iq.com/en-gb/event-strategy-sprints) - [How we work](https://www.event-iq.com/how-we-work) Show submenu for How we work - [Event Development Framework](https://www.event-iq.com/event-development-framework) Show submenu for Event Development Framework - [Strategic Planning](https://www.event-iq.com/strategic-planning) - [Data & Insight](https://www.event-iq.com/en-gb/data-and-insight) - [Distinctive Propositions](https://www.event-iq.com/en-gb/distinctive-propositions) - [Revenue Realisation](https://www.event-iq.com/en-gb/revenue-realisation) - [Marketing PR & Brand](https://www.event-iq.com/en-gb/marketing-pr-and-brand) - [Customer Success](https://www.event-iq.com/en-gb/customer-success) - [Valuable Networking](https://www.event-iq.com/en-gb/valuable-networking) - [Compelling Content](https://www.event-iq.com/en-gb/compelling-content) - [Event Operations](https://www.event-iq.com/event-operations) - [Financial Management](https://www.event-iq.com/en-gb/financial-management) - [Our Clients](https://www.event-iq.com/our-clients) Show submenu for Our Clients - [Casestudies](https://www.event-iq.com/en-gb/framework-case-studies) Show submenu for Casestudies - [Win a competitive race](https://www.event-iq.com/win-a-competitive-race) - [Launch an event](https://www.event-iq.com/launch-an-event) - [Remodel co-located events](https://www.event-iq.com/remodel-co-located-events) - [Turn-around an event](https://www.event-iq.com/how-to-turn-around-an-event) - [Resources](https://www.event-iq.com/en-gb/resources) - [Insights](https://www.event-iq.com/en-gb/insights) - [About Us](https://www.event-iq.com/en-gb/about-us) Show submenu for About Us - [Contact](https://www.event-iq.com/en-gb/contact-us) Open main navigation Close main navigation - [Home](https://www.event-iq.com/en-gb/event-iq-the-event-advisory-consultancy) - [Services](https://www.event-iq.com/en-gb/services) Show submenu for Services - [Advisory Programmes](https://www.event-iq.com/advisory-programmes) - [Fractional Event Leadership](https://www.event-iq.com/fractional-event-leadership) - [Project Consulting](https://www.event-iq.com/project-consulting) - [Event Strategy Sprints](https://www.event-iq.com/en-gb/event-strategy-sprints) - [How we work](https://www.event-iq.com/how-we-work) Show submenu for How we work - [Event Development Framework](https://www.event-iq.com/event-development-framework) Show submenu for Event Development Framework - [Strategic Planning](https://www.event-iq.com/strategic-planning) - [Data & Insight](https://www.event-iq.com/en-gb/data-and-insight) - [Distinctive Propositions](https://www.event-iq.com/en-gb/distinctive-propositions) - [Revenue Realisation](https://www.event-iq.com/en-gb/revenue-realisation) - [Marketing PR & Brand](https://www.event-iq.com/en-gb/marketing-pr-and-brand) - [Customer Success](https://www.event-iq.com/en-gb/customer-success) - [Valuable Networking](https://www.event-iq.com/en-gb/valuable-networking) - [Compelling Content](https://www.event-iq.com/en-gb/compelling-content) - [Event Operations](https://www.event-iq.com/event-operations) - [Financial Management](https://www.event-iq.com/en-gb/financial-management) - [Our Clients](https://www.event-iq.com/our-clients) Show submenu for Our Clients - [Casestudies](https://www.event-iq.com/en-gb/framework-case-studies) Show submenu for Casestudies - [Win a competitive race](https://www.event-iq.com/win-a-competitive-race) - [Launch an event](https://www.event-iq.com/launch-an-event) - [Remodel co-located events](https://www.event-iq.com/remodel-co-located-events) - [Turn-around an event](https://www.event-iq.com/how-to-turn-around-an-event) - [Resources](https://www.event-iq.com/en-gb/resources) - [Insights](https://www.event-iq.com/en-gb/insights) - [About Us](https://www.event-iq.com/en-gb/about-us) Show submenu for About Us - [Contact](https://www.event-iq.com/en-gb/contact-us) **Welcome to event iq - the event advisory consultancy** # We are on a mission to help you accelerate the growth and success of your business #### We help you scale your events by focusing on growth, moving you and your teams from working in the business to on the business. [Contact us](https://www.event-iq.com/en-gb/contact-us?hsLang=en-gb) --- ## Our clients are ambitious event leaders and organisers #### Who are constantly striving to take their events to the next level #### Entrepreneur & Independent Leading an events business is incredibly rewarding, but the solo act can get tiring. Is the relentless cycle leaving little room for strategic thinking? Are staffing frustrations distracting you from your goals? Perhaps resource constraints are slowing growth and innovation. ##### We shift your focus from short-term headaches to long-term growth. #### Association & trade body Are you frustrated that your annual event is going in the wrong direction? Are you looking to unlock its full potential boosting attendance, engagement and profitability while elevating the experience, inspiration and exceeding expectations? ##### We transform the member experience and achieve the vision. #### Medium & large scale Does your event team or portfolio need a strategic boost? Need to launch, grow, or revitalise an event quickly? Facing a leadership gap due to a leaver, illness, or maternity leave?   ##### We cover it freeing up your time to focus on other priorities. [Find out more](https://www.event-iq.com/our-clients?hsLang=en-gb) --- ## Testimonials and recommendations #### Read what past clients, employers and industry colleagues say about us --- > #### "I was impressed by David's ability to form clear, long term strategies to grow events. Under his leadership the business flourished and more than doubled in size in three years." > > > > ![1](https://www.event-iq.com/hubfs/Headshots/1.png) > > Steve Newbold, Group Managing Director Xeim (Employer) > #### "David is highly knowledgeable about B2B events, particularly exhibitions, conferences and awards, with a good eye for launch opportunities." > >   > > > > ![5](https://www.event-iq.com/hubfs/Headshots/5.png) > > Helen Curl, Portfolio Director. Centaur, Incisive, Closerstill & DVV (Colleague) > #### "What an absolute star David is! His insight and understanding of us and our business has been outstanding. So too, his commitment to deliver far more than was expected." > > > > ![2](https://www.event-iq.com/hubfs/Headshots/2.png) > > Adrienne Lawler, Founder Responsible Asset Owners Global Symposium (Client) --- ## Our services are focused on delivering ROI #### They are personalised, flexible and designed to fit your needs, timeline and budget --- #### Advisory Programmes We act as your strategic partner, guiding and supporting you to grow, launch or turn around events and businesses. [All Programmes](https://www.event-iq.com/advisory-programmes?hsLang=en-gb) #### Project Consulting Under pressure to deliver? We kick-start and deliver important event and business projects. [Find out more](https://www.event-iq.com/project-consulting?hsLang=en-gb) #### Fractional Leadership We bridge the knowledge gaps, resourcing & time challenges for all types of event organisers & busineses. [Read How](https://www.event-iq.com/fractional-event-leadership?hsLang=en-gb) #### Event Strategy Sprints Solve your event headaches, and unearth the hidden potential. We make it happen in 90 days or less. [Learn about](https://www.event-iq.com/en-gb/event-strategy-sprints?hsLang=en-gb) --- ## How Event iQ helps event businesses grow #### Learn about us, our experience, skills and expertise --- ![David pic 400x400](https://www.event-iq.com/hs-fs/hubfs/David%20pic%20400x400.png?width=400&height=400&name=David%20pic%20400x400.png "David pic 400x400") ##### David Chapple, Founder Event iQ. [linkedin-in icon](https://www.linkedin.com/in/davidchapple/) Learn more about my career & experience ### We unlock your success with our Framework "For over 25 years, I have achieved some remarkable results. There are not many things I have not seen over my career. From launching to revitalising and growing, I've spearheaded hundreds of successful events across various formats and even digital & print media.  Leveraging this experience I created The Event Development Framework a proprietary ten-module methodology that we use to tailor solutions for every client. The framework acts like your guiding compass, equipping you and your teams with the best practices, growth principles and strategies to: - Launch successful events of any size and format - Revitalise struggling events - Move or reformat existing events - Accelerate event growth The same principles can be applied to print and digital media assets with the same success." #### Ready to unlock the potential of your events & media assets? ##### Let Event iQ empower your teams to have the time, resources and skills to exceed their goals. ![Framework logo-1](https://www.event-iq.com/hs-fs/hubfs/Logos/Framework%20logo-1.png?width=250&height=110&name=Framework%20logo-1.png "Framework logo-1") Book a free consultantion - ![Event Logistics](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/Event%20Logistics.png?width=250&height=125&name=Event%20Logistics.png) **Strategic Planning** Setting the vision, goals, and roadmap to financial stability. Learn more... - ![Data & Insight](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/2-1.png?width=250&height=125&name=2-1.png) **Data & Insight**  Gathering the metrics, analysis, and insights to achieve success - ![Distinctive Propositions](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/3-1.png?width=250&height=125&name=3-1.png) **Distinctive Propositions**  Designing differentiated must-attend events for all stakeholders - ![Revenue Realisation](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/4-1.png?width=250&height=125&name=4-1.png) **Revenue Realisation**  Constructing a robust plan to deliver increased revenues - ![Marketing and Brand](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/5-1.png?width=250&height=125&name=5-1.png) **Marketing & Brand**  Building the structure and plan to deliver quality attendees - ![Customer Success](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/6-1.png?width=250&height=125&name=6-1.png) **Customer Success**  Navigating the journey to happy and loyal paying customers - ![Valuable Networking](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/7-1.png?width=250&height=125&name=7-1.png) **Valuable Networking**  Creating valuable networking experiences for all stakeholders - ![Compelling Content](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/8-1.png?width=250&height=125&name=8-1.png) **Compelling Content**  Crafting informative and captivating learning experiences - ![Event Operations](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/Event%20Logistics.png?width=250&height=125&name=Event%20Logistics.png) **Event Logistics**  Ensure a smooth event to drive rebooking and long-term success - ![Financial Management](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/Financial%20Management.png?width=250&height=125&name=Financial%20Management.png) **Financial Management** Craft a winning financial plan to maximise profitability. [Contact me to learn more about the Event Development Framework](mailto:davidchapple@event-iq.com) --- #### Case Studies Read about how our Event Development Framework enables launches, turnarounds, competitive wins and accelerated growth.  [Success Stories](https://www.event-iq.com/en-gb/framework-case-studies?hsLang=en-gb) #### Resources & Templates Download templates, resources, and guides to support busy event organiser growing their events. [Download](https://www.event-iq.com/en-gb/resources?hsLang=en-gb) #### Event Strategy Insights Expert articles & resources for advice and guidance on event strategy, planning and implementation. [Grow Events](https://www.event-iq.com/en-gb/insights?hsLang=en-gb) --- Event iQ Insights & Resources ## Expert articles & resources for busy event leaders #### Advice and guidance on event strategy, planning and implementation --- ## Most recent posts from our library ##### Our resource & insight library is constantly expanding! We add fresh templates, guides, and articles most weeks. They support busy event leaders in learning new skills in event strategy, planning, and execution. #### Sign up for the Event Growth Insights Newsletter Sent to your inbox the first week of every month Sign up here --- [![](https://www.event-iq.com/hs-fs/hubfs/Blog/Data%20and%20Intuition.png?height=200&name=Data%20and%20Intuition.png)](https://www.event-iq.com/event-iq-insights/harnessing-the-power-of-data-to-complement-your-intuition?hsLang=en-gb) [Strategic Planning](https://www.event-iq.com/event-iq-insights/tag/strategic-planning?hsLang=en-gb) ### [Harnessing the Power of Data to Complement Your Intuition](https://www.event-iq.com/event-iq-insights/harnessing-the-power-of-data-to-complement-your-intuition?hsLang=en-gb) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq?hsLang=en-gb) In the world of event planning, intuition often plays a significant role. I have relied upon it... [Read more](https://www.event-iq.com/event-iq-insights/harnessing-the-power-of-data-to-complement-your-intuition?hsLang=en-gb) [![](https://www.event-iq.com/hs-fs/hubfs/Blog/Format%20Matters.png?height=200&name=Format%20Matters.png)](https://www.event-iq.com/event-iq-insights/the-hidden-dangers-in-rising-attendance?hsLang=en-gb) [Distinctive Propositions](https://www.event-iq.com/event-iq-insights/tag/distinctive-propositions?hsLang=en-gb) ### [The Hidden Dangers in Rising Event Attendance](https://www.event-iq.com/event-iq-insights/the-hidden-dangers-in-rising-attendance?hsLang=en-gb) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq?hsLang=en-gb) Why Reviewing Your Winning Formula Could Be the Key to Accelerated Success. [Read more](https://www.event-iq.com/event-iq-insights/the-hidden-dangers-in-rising-attendance?hsLang=en-gb) [![](https://www.event-iq.com/hs-fs/hubfs/Blog/Change%20management.png?height=200&name=Change%20management.png)](https://www.event-iq.com/event-iq-insights/how-to-take-your-team-with-you-when-changing-events-or-a-business?hsLang=en-gb) [Strategic Planning](https://www.event-iq.com/event-iq-insights/tag/strategic-planning?hsLang=en-gb) ### [How to take your team with you when changing events or a business.](https://www.event-iq.com/event-iq-insights/how-to-take-your-team-with-you-when-changing-events-or-a-business?hsLang=en-gb) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq?hsLang=en-gb) Managing change within an event team is emotional, difficult, and challenging. Teams are often... [Read more](https://www.event-iq.com/event-iq-insights/how-to-take-your-team-with-you-when-changing-events-or-a-business?hsLang=en-gb) --- ## Featured Event Growth Resources [View more resources](https://www.event-iq.com/en-gb/resources?hsLang=en-gb) ![Persona Template-1](https://www.event-iq.com/hs-fs/hubfs/Resources/Persona%20Template-1.png?width=350&height=300&name=Persona%20Template-1.png) ## Persona Template An in-depth guide designed to create detailed profiles to understand and connect with attendees/delegates and sponsors/exhibitors. Includes demographics, behaviours, motivations, and goals. Click here to receive your download ![Strategic Planning PlayBook](https://www.event-iq.com/hs-fs/hubfs/Resources/Strategic%20Planning%20PlayBook.png?width=350&height=300&name=Strategic%20Planning%20PlayBook.png) ## Strategic Planning Framework Five comprehensive sections, Templates, Frameworks, Models and Strategy Session Exercises to transform your annual event strategy sessions Click here to receive your download ![Sales Strategy](https://www.event-iq.com/hs-fs/hubfs/Resources/Sales%20Strategy.png?width=350&height=300&name=Sales%20Strategy.png) ## Sales Strategy Template Do you feel like your event's commercial strategy is spinning its wheels? This template helps identify new revenue streams, bridge team skill gaps, and translate ideas into action. Click here to receive your download --- ### On a mission to accelerate event growth. Together we can --- #### Get in touch!  We'd love to hear from you! [Email Us](mailto:davidchapple@event-iq.com) #### Free Consultation Explore how we can help [Book Now](https://www.event-iq.com/en-gb/contact-us?hsLang=en-gb) #### Strategy Insights Sign-up for our monthly newsletter [Read More](https://www.event-iq.com/en-gb/insights?hsLang=en-gb) #### Free Templates Covering all areas of event growth [Download](https://www.event-iq.com/en-gb/resources?hsLang=en-gb) [![Blue transparent logo](https://www.event-iq.com/hs-fs/hubfs/Blue%20transparent%20logo.png?width=300&height=100&name=Blue%20transparent%20logo.png "Blue transparent logo")](https://www.event-iq.com?hsLang=en-gb) On a mission to accelerate growth. Together we can. [linkedin-in icon](https://www.linkedin.com/in/davidchapple/) **PAGES** [Home](https://143720157.hs-sites-eu1.com/en-gb/event-iq-the-event-advisory-consultancy?hsLang=en-gb) [Services](https://143720157.hs-sites-eu1.com/services?hsLang=en-gb) [Our Clients](https://143720157.hs-sites-eu1.com/our-clients?hsLang=en-gb) [How we work](https://143720157.hs-sites-eu1.com/how-we-work?hsLang=en-gb) [About us](https://143720157.hs-sites-eu1.com/en-gb/about-us?hsLang=en-gb) [Contact](mailto:david@event-iq.com) **RESOURCES** [Downloads](https://143720157.hs-sites-eu1.com/en-gb/resources?hsLang=en-gb) [Case studies](https://143720157.hs-sites-eu1.com/en-gb/framework-case-studies?hsLang=en-gb) [Recent Projects](https://143720157.hs-sites-eu1.com/en-gb/recent-work?hsLang=en-gb) [Event Development Framework](https://143720157.hs-sites-eu1.com/event-development-framework?hsLang=en-gb) [Insights](https://143720157.hs-sites-eu1.com/en-gb/insights?hsLang=en-gb)[mailto:david@event-iq.com](mailto:david@event-iq.com) Copyright © 2026, Event iQ