--- title: Compelling Content description: "Craft engaging event education! Learn how to curate content, pick speakers, & design formats that empower attendees & boost ROI. #eventplanning" image: https://www.event-iq.com/hubfs/8-1.png --- [Skip to content](https://www.event-iq.com/en-gb/compelling-content#main-content) [![Event iQ Logo Blue-1-1-1](https://www.event-iq.com/hs-fs/hubfs/Event%20iQ%20Logo%20Blue-1-1-1.png?width=250&height=76&name=Event%20iQ%20Logo%20Blue-1-1-1.png)](https://www.event-iq.com?hsLang=en-gb) - [Home](https://www.event-iq.com/en-gb/event-iq-the-event-advisory-consultancy) - [Services](https://www.event-iq.com/en-gb/services) Show submenu for Services - [Advisory Programmes](https://www.event-iq.com/advisory-programmes) - [Fractional Event Leadership](https://www.event-iq.com/fractional-event-leadership) - [Project Consulting](https://www.event-iq.com/project-consulting) - [Event Strategy Sprints](https://www.event-iq.com/en-gb/event-strategy-sprints) - [How we work](https://www.event-iq.com/how-we-work) Show submenu for How we work - [Event Development Framework](https://www.event-iq.com/event-development-framework) Show submenu for Event Development Framework - 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[Strategic Planning](https://www.event-iq.com/strategic-planning) - [Data & Insight](https://www.event-iq.com/en-gb/data-and-insight) - [Distinctive Propositions](https://www.event-iq.com/en-gb/distinctive-propositions) - [Revenue Realisation](https://www.event-iq.com/en-gb/revenue-realisation) - [Marketing PR & Brand](https://www.event-iq.com/en-gb/marketing-pr-and-brand) - [Customer Success](https://www.event-iq.com/en-gb/customer-success) - [Valuable Networking](https://www.event-iq.com/en-gb/valuable-networking) - [Compelling Content](https://www.event-iq.com/en-gb/compelling-content) - [Event Operations](https://www.event-iq.com/event-operations) - [Financial Management](https://www.event-iq.com/en-gb/financial-management) - [Our Clients](https://www.event-iq.com/our-clients) Show submenu for Our Clients - [Casestudies](https://www.event-iq.com/en-gb/framework-case-studies) Show submenu for Casestudies - [Win a competitive race](https://www.event-iq.com/win-a-competitive-race) - [Launch an event](https://www.event-iq.com/launch-an-event) - [Remodel co-located events](https://www.event-iq.com/remodel-co-located-events) - [Turn-around an event](https://www.event-iq.com/how-to-turn-around-an-event) - [Resources](https://www.event-iq.com/en-gb/resources) - [Insights](https://www.event-iq.com/en-gb/insights) - [About Us](https://www.event-iq.com/en-gb/about-us) Show submenu for About Us - [Contact](https://www.event-iq.com/en-gb/contact-us) **Event Development Framework** # Crafting informative and captivating learning experiences ### Module Eight: Compelling Content --- ### Support content teams to produce focused and meaningful programs that match the event proposition and attract the right attendees. #### Areas we cover: - **Content strategy:** Assist in identifying relevant and innovative content themes, messages and pillars that resonate with target attendees. - **Ensure Program Excellence:** Leverage a content research group and advisory board to verify program quality and comprehensiveness. - **Speaker Selection:** Assist in the process of identifying and recruiting qualified and engaging speakers who resonate with the target audience and can effectively deliver educational content. - **Learning Objectives:** Provide the structure to clearly define learning objectives for each session to ensure attendees gain valuable takeaways. - **Content Curation:** Offer advice on where and how to find and curate high-quality content from external sources to enrich the program and offer diverse perspectives. - **Deliver content goals:** Set up a comprehensive producer briefing process to align content with event goals and competitive differentiation. - **Format Delivery**: Identify and implement innovative formats that best suit content needs, attendee engagement and learning styles. - **Engagement Strategy:** Work with event teams to build a program of multi-channel marketing activity (e.g., social media, email, blog posts, influencer outreach, pre-recorded content teasers) to generate excitement and promote the program. [Module Nine](https://www.event-iq.com/event-operations?hsLang=en-gb) ![Education Programme](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/8.png?width=1792&height=1024&name=8.png "Education Programme") #### Case study examples - Convert three co-located exhibitions from free to pay to attend. [Read more...](https://www.event-iq.com/remodel-co-located-events?hsLang=en-gb) - Win a competitive race against a new entrant after a monopoly position. [Read more...](https://www.event-iq.com/win-a-competitive-race?hsLang=en-gb) - Turn around an event, and deliver the revenue objective one year ahead of plan. [Read more...](https://www.event-iq.com/how-to-turn-around-an-event?hsLang=en-gb) - Launch an event against strong established competition. [Read more...](https://www.event-iq.com/launch-an-event?hsLang=en-gb) --- ### The Framework acts as your team's strategic compass #### It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips. The ten comprehensive modules are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time. --- - ![Event Logistics](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/Event%20Logistics.png?width=250&height=125&name=Event%20Logistics.png) **Strategic Planning** Setting the vision, goals, and roadmap to financial stability. Learn more...   - ![Data & Insight](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/2-1.png?width=250&height=125&name=2-1.png) **Data & Insight**  Gathering the metrics, analysis, and insights to achieve success - ![Distinctive Propositions](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/3-1.png?width=250&height=125&name=3-1.png) **Distinctive Propositions**  Designing differentiated must-attend events for all stakeholders   - ![Revenue Realisation](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/4-1.png?width=250&height=125&name=4-1.png) **Revenue Realisation**  Constructing a robust plan to deliver increased revenues - ![Marketing and Brand](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/5-1.png?width=250&height=125&name=5-1.png) **Marketing & Brand**  Building the structure and plan to deliver quality attendees - ![Customer Success](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/6-1.png?width=250&height=125&name=6-1.png) **Customer Success**  Navigating the journey to happy and loyal paying customers   - ![Valuable Networking](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/7-1.png?width=250&height=125&name=7-1.png) **Valuable Networking**  Creating valuable networking experiences for all stakeholders - ![Compelling Content](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/8-1.png?width=250&height=125&name=8-1.png) **Compelling Content**  Crafting informative and captivating learning experiences - ![Event Logistics](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/Event%20Logistics.png?width=250&height=125&name=Event%20Logistics.png) **Event Logistics**  Ensure a smooth event to drive rebooking and long-term success   - ![Financial Management](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/Financial%20Management.png?width=250&height=125&name=Financial%20Management.png) **Financial Management** Craft a winning financial plan to maximise profitability. [Contact us to learn more about the Event Development Framework](mailto:davidchapple@event-iq.com) --- ### On a mission to accelerate event growth. Together we can --- #### Get in touch!  We'd love to hear from you! [Email Us](mailto:davidchapple@event-iq.com) #### Free Consultation Explore how we can help [Book Now](https://www.event-iq.com/en-gb/contact-us?hsLang=en-gb) #### Strategy Insights Sign-up for our monthly newsletter [Read More](https://www.event-iq.com/en-gb/insights?hsLang=en-gb) #### Free Templates Covering all areas of event growth [Download](https://www.event-iq.com/en-gb/resources?hsLang=en-gb) [![Blue transparent logo](https://www.event-iq.com/hs-fs/hubfs/Blue%20transparent%20logo.png?width=300&height=100&name=Blue%20transparent%20logo.png "Blue transparent logo")](https://www.event-iq.com?hsLang=en-gb) On a mission to accelerate growth. Together we can. 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