--- title: Insights description: "Expert articles & resources for busy event leaders to accelerate growth\nAdvice and guidance on event strategy, planning and implementation #eventstrategy" --- [Skip to content](https://www.event-iq.com/en-gb/insights#main-content) [![Event iQ Logo Blue-1-1-1](https://www.event-iq.com/hs-fs/hubfs/Event%20iQ%20Logo%20Blue-1-1-1.png?width=250&height=76&name=Event%20iQ%20Logo%20Blue-1-1-1.png)](https://www.event-iq.com?hsLang=en-gb) - [Home](https://www.event-iq.com/en-gb/event-iq-the-event-advisory-consultancy) - [Services](https://www.event-iq.com/en-gb/services) Show submenu for Services - [Advisory Programmes](https://www.event-iq.com/advisory-programmes) - [Fractional Event Leadership](https://www.event-iq.com/fractional-event-leadership) - [Project Consulting](https://www.event-iq.com/project-consulting) - [Event Strategy Sprints](https://www.event-iq.com/en-gb/event-strategy-sprints) - [How we work](https://www.event-iq.com/how-we-work) Show submenu for How we work - 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[Casestudies](https://www.event-iq.com/en-gb/framework-case-studies) Show submenu for Casestudies - [Win a competitive race](https://www.event-iq.com/win-a-competitive-race) - [Launch an event](https://www.event-iq.com/launch-an-event) - [Remodel co-located events](https://www.event-iq.com/remodel-co-located-events) - [Turn-around an event](https://www.event-iq.com/how-to-turn-around-an-event) - [Resources](https://www.event-iq.com/en-gb/resources) - [Insights](https://www.event-iq.com/en-gb/insights) - [About Us](https://www.event-iq.com/en-gb/about-us) Show submenu for About Us - [Contact](https://www.event-iq.com/en-gb/contact-us) **Event iQ Insights** # Expert articles & resources for busy event leaders to accelerate growth #### Advice and guidance on event strategy, planning and implementation [View more posts](https://www.event-iq.com/event-iq-insights?hsLang=en-gb) Sign up for Event Growth Insights Newletter --- ![Identifying your competitive edge](https://www.event-iq.com/hubfs/Blog/Identifying%20your%20competitive%20edge.png) ### Identifying your competitive edge ##### Five frameworks you should have in your in your tool box To stay ahead of the competition, whether another event, an online community or traditional media requires a keen understanding of the competitive landscape. But with so many ways sponsors, exhibitors and suppliers can spend their marketing budgets, how do you truly differentiate your event? [Learn more](https://www.event-iq.com/event-iq-insights/identifying-your-competitive-edge?hsLang=en-gb) ![From free to pay-to-attend](https://www.event-iq.com/hubfs/Blog/From%20free%20to%20pay-to-attend.png) ### A bold or a foolish event strategy? ##### How monetising co-located events halved the audience, but doubled the value Here's a success story that may challenge everything you thought you knew about event monetisation for an audience when your event has been free to attend for years. This transformation strengthened their position and credibility further.      [Learn more](https://www.event-iq.com/event-iq-insights/a-bold-or-foolish-move-transforming-from-a-free-to-pay-to-attend-exhibition?hsLang=en-gb) ![Cookie jar](https://www.event-iq.com/hubfs/Blog/Cookie%20jar.png) ### Have your competitors got their hands on your sponsors? ##### How Persona Insights can give you an edge Your ideal exhibitors and sponsors are bombarded with generic sales and marketing messages, and your competitors are seeking ways to connect with them. Are you letting them win?   [Learn more](https://www.event-iq.com/event-iq-insights/have-your-competitors-got-their-hands-on-your-sponsors?hsLang=en-gb) Sign up for more monthly Event Growth Insights [![](https://www.event-iq.com/hs-fs/hubfs/Blog/Data%20and%20Intuition.png?height=200&name=Data%20and%20Intuition.png)](https://www.event-iq.com/event-iq-insights/harnessing-the-power-of-data-to-complement-your-intuition?hsLang=en-gb) [Strategic Planning](https://www.event-iq.com/event-iq-insights/tag/strategic-planning?hsLang=en-gb) ### [Harnessing the Power of Data to Complement Your Intuition](https://www.event-iq.com/event-iq-insights/harnessing-the-power-of-data-to-complement-your-intuition?hsLang=en-gb) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq?hsLang=en-gb) In the world of event planning, intuition often plays a significant role. I have relied upon it... [Read more](https://www.event-iq.com/event-iq-insights/harnessing-the-power-of-data-to-complement-your-intuition?hsLang=en-gb) [![](https://www.event-iq.com/hs-fs/hubfs/Blog/Format%20Matters.png?height=200&name=Format%20Matters.png)](https://www.event-iq.com/event-iq-insights/the-hidden-dangers-in-rising-attendance?hsLang=en-gb) [Distinctive Propositions](https://www.event-iq.com/event-iq-insights/tag/distinctive-propositions?hsLang=en-gb) ### [The Hidden Dangers in Rising Event Attendance](https://www.event-iq.com/event-iq-insights/the-hidden-dangers-in-rising-attendance?hsLang=en-gb) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq?hsLang=en-gb) Why Reviewing Your Winning Formula Could Be the Key to Accelerated Success. [Read more](https://www.event-iq.com/event-iq-insights/the-hidden-dangers-in-rising-attendance?hsLang=en-gb) [![](https://www.event-iq.com/hs-fs/hubfs/Blog/Change%20management.png?height=200&name=Change%20management.png)](https://www.event-iq.com/event-iq-insights/how-to-take-your-team-with-you-when-changing-events-or-a-business?hsLang=en-gb) [Strategic Planning](https://www.event-iq.com/event-iq-insights/tag/strategic-planning?hsLang=en-gb) ### [How to take your team with you when changing events or a business.](https://www.event-iq.com/event-iq-insights/how-to-take-your-team-with-you-when-changing-events-or-a-business?hsLang=en-gb) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq?hsLang=en-gb) Managing change within an event team is emotional, difficult, and challenging. Teams are often... [Read more](https://www.event-iq.com/event-iq-insights/how-to-take-your-team-with-you-when-changing-events-or-a-business?hsLang=en-gb) [View more posts](https://www.event-iq.com/event-iq-insights?hsLang=en-gb) --- ### On a mission to accelerate event growth. Together we can --- #### Get in touch!  We'd love to hear from you! [Email Us](mailto:davidchapple@event-iq.com) #### Free Consultation Explore how we can help [Book Now](https://www.event-iq.com/en-gb/contact-us?hsLang=en-gb) #### Strategy Insights Sign-up for our monthly newsletter [Read More](https://www.event-iq.com/en-gb/insights) #### Free Templates Covering all areas of event growth [Download](https://www.event-iq.com/en-gb/resources?hsLang=en-gb) [![Blue transparent logo](https://www.event-iq.com/hs-fs/hubfs/Blue%20transparent%20logo.png?width=300&height=100&name=Blue%20transparent%20logo.png "Blue transparent logo")](https://www.event-iq.com?hsLang=en-gb) On a mission to accelerate growth. Together we can. 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