--- title: Strategic Planning description: "Event Strategy: Forge a winning event strategy! Align goals, define target audiences and craft a roadmap for event success. #eventplanning" image: https://www.event-iq.com/hubfs/1.png --- [Skip to content](https://www.event-iq.com/strategic-planning#main-content) [![Event iQ Logo Blue-1-1-1](https://www.event-iq.com/hs-fs/hubfs/Event%20iQ%20Logo%20Blue-1-1-1.png?width=250&height=76&name=Event%20iQ%20Logo%20Blue-1-1-1.png)](https://www.event-iq.com?hsLang=en) - [Home](https://www.event-iq.com/en-gb/event-iq-the-event-advisory-consultancy) - [Services](https://www.event-iq.com/en-gb/services) Show submenu for Services - [Advisory Programmes](https://www.event-iq.com/advisory-programmes) - [Fractional Event Leadership](https://www.event-iq.com/fractional-event-leadership) - [Project Consulting](https://www.event-iq.com/project-consulting) - [Event Strategy Sprints](https://www.event-iq.com/en-gb/event-strategy-sprints) - [How we work](https://www.event-iq.com/how-we-work) Show submenu for How we work - [Event Development Framework](https://www.event-iq.com/event-development-framework) Show submenu for Event Development Framework - [Strategic Planning](https://www.event-iq.com/strategic-planning) - [Data & Insight](https://www.event-iq.com/en-gb/data-and-insight) - [Distinctive Propositions](https://www.event-iq.com/en-gb/distinctive-propositions) - [Revenue Realisation](https://www.event-iq.com/en-gb/revenue-realisation) - [Marketing PR & Brand](https://www.event-iq.com/en-gb/marketing-pr-and-brand) - [Customer Success](https://www.event-iq.com/en-gb/customer-success) - [Valuable Networking](https://www.event-iq.com/en-gb/valuable-networking) - [Compelling Content](https://www.event-iq.com/en-gb/compelling-content) - [Event Operations](https://www.event-iq.com/event-operations) - [Financial Management](https://www.event-iq.com/en-gb/financial-management) - [Our Clients](https://www.event-iq.com/our-clients) Show submenu for Our Clients - [Casestudies](https://www.event-iq.com/en-gb/framework-case-studies) Show submenu for Casestudies - [Win a competitive race](https://www.event-iq.com/win-a-competitive-race) - [Launch an event](https://www.event-iq.com/launch-an-event) - [Remodel co-located events](https://www.event-iq.com/remodel-co-located-events) - [Turn-around an event](https://www.event-iq.com/how-to-turn-around-an-event) - [Resources](https://www.event-iq.com/en-gb/resources) - [Insights](https://www.event-iq.com/en-gb/insights) - [About Us](https://www.event-iq.com/en-gb/about-us) Show submenu for About Us - [Contact](https://www.event-iq.com/en-gb/contact-us) Open main navigation Close main navigation - [Home](https://www.event-iq.com/en-gb/event-iq-the-event-advisory-consultancy) - [Services](https://www.event-iq.com/en-gb/services) Show submenu for Services - [Advisory Programmes](https://www.event-iq.com/advisory-programmes) - [Fractional Event Leadership](https://www.event-iq.com/fractional-event-leadership) - [Project Consulting](https://www.event-iq.com/project-consulting) - [Event Strategy Sprints](https://www.event-iq.com/en-gb/event-strategy-sprints) - [How we work](https://www.event-iq.com/how-we-work) Show submenu for How we work - [Event Development Framework](https://www.event-iq.com/event-development-framework) Show submenu for Event Development Framework - [Strategic Planning](https://www.event-iq.com/strategic-planning) - [Data & Insight](https://www.event-iq.com/en-gb/data-and-insight) - [Distinctive Propositions](https://www.event-iq.com/en-gb/distinctive-propositions) - [Revenue Realisation](https://www.event-iq.com/en-gb/revenue-realisation) - [Marketing PR & Brand](https://www.event-iq.com/en-gb/marketing-pr-and-brand) - [Customer Success](https://www.event-iq.com/en-gb/customer-success) - [Valuable Networking](https://www.event-iq.com/en-gb/valuable-networking) - [Compelling Content](https://www.event-iq.com/en-gb/compelling-content) - [Event Operations](https://www.event-iq.com/event-operations) - [Financial Management](https://www.event-iq.com/en-gb/financial-management) - [Our Clients](https://www.event-iq.com/our-clients) Show submenu for Our Clients - [Casestudies](https://www.event-iq.com/en-gb/framework-case-studies) Show submenu for Casestudies - [Win a competitive race](https://www.event-iq.com/win-a-competitive-race) - [Launch an event](https://www.event-iq.com/launch-an-event) - [Remodel co-located events](https://www.event-iq.com/remodel-co-located-events) - [Turn-around an event](https://www.event-iq.com/how-to-turn-around-an-event) - [Resources](https://www.event-iq.com/en-gb/resources) - [Insights](https://www.event-iq.com/en-gb/insights) - [About Us](https://www.event-iq.com/en-gb/about-us) Show submenu for About Us - [Contact](https://www.event-iq.com/en-gb/contact-us) **Event Development Framework** # Setting the vision, goals, and roadmap to financial stability ### Module One: Strategic Planning --- ### Event iQ equips your team to navigate market changes, guides them through resource allocation, and helps them adapt quickly to competitive pressures. Areas covered include: - **Provide clarity and focus:** Define event goals (aligned with target audience needs) using SMART criteria. - **Develop actionable plans and roadmaps:** Develop detailed action plans with timelines, resource allocation, and post-event evaluation for continuous improvement. - **Budgeting:** Integrate budgeting strategies to ensure financial feasibility and resource alignment. - **Objective perspective:** Offer an unbiased perspective, challenging assumptions and prompting teams to consider alternative options and potential risks. - **Scenario planning and risk mitigation:** Facilitate scenario planning exercises, helping teams anticipate potential challenges and develop contingency plans. - **Deliver long-term sustainability**: Help teams consider future trends and challenges, fostering a proactive approach to growth and ensuring long-term sustainability. [Module Two](https://www.event-iq.com/en-gb/data-and-insight?hsLang=en) ![Event Strategy & Planning](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/1.png?width=1792&height=1024&name=1.png "Event Strategy & Planning") ### Case study examples - Convert three co-located exhibitions from free to pay to attend. [Read more...](https://www.event-iq.com/remodel-co-located-events?hsLang=en) - Win a competitive race against a new entrant after a monopoly position. [Read more...](https://www.event-iq.com/win-a-competitive-race?hsLang=en) - Turn around an event, and deliver the revenue objective one year ahead of plan. [Read more...](https://www.event-iq.com/how-to-turn-around-an-event?hsLang=en) - Launch an event against strong established competition. [Read more...](https://www.event-iq.com/launch-an-event?hsLang=en) --- ## Free Resource: Strategic Planning Playbook ### Five comprehensive sections, Templates, Frameworks, Models and Strategy Session Exercises to transform your annual event strategy sessions. Download Now --- ### The Framework acts as your team's strategic compass #### It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips. The ten comprehensive modules are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time. --- - ![Event Logistics](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/Event%20Logistics.png?width=250&height=125&name=Event%20Logistics.png) **Strategic Planning** Setting the vision, goals, and roadmap to financial stability. Learn more...   - ![Data & Insight](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/2-1.png?width=250&height=125&name=2-1.png) **Data & Insight**  Gathering the metrics, analysis, and insights to achieve success - ![Distinctive Propositions](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/3-1.png?width=250&height=125&name=3-1.png) **Distinctive Propositions**  Designing differentiated must-attend events for all stakeholders   - ![Revenue Realisation](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/4-1.png?width=250&height=125&name=4-1.png) **Revenue Realisation**  Constructing a robust plan to deliver increased revenues - ![Marketing and Brand](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/5-1.png?width=250&height=125&name=5-1.png) **Marketing & Brand**  Building the structure and plan to deliver quality attendees - ![Customer Success](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/6-1.png?width=250&height=125&name=6-1.png) **Customer Success**  Navigating the journey to happy and loyal paying customers   - ![Valuable Networking](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/7-1.png?width=250&height=125&name=7-1.png) **Valuable Networking**  Creating valuable networking experiences for all stakeholders - ![Compelling Content](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/8-1.png?width=250&height=125&name=8-1.png) **Compelling Content**  Crafting informative and captivating learning experiences - ![Event Logistics](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/Event%20Logistics.png?width=250&height=125&name=Event%20Logistics.png) **Event Logistics**  Ensure a smooth event to drive rebooking and long-term success   - ![Financial Management](https://www.event-iq.com/hs-fs/hubfs/EDF%20Modules/Financial%20Management.png?width=250&height=125&name=Financial%20Management.png) **Financial Management** Craft a winning financial plan to maximise profitability. [Contact us to learn more about the Event Development Framework](mailto:davidchapple@event-iq.com) --- ### On a mission to accelerate event growth. Together we can --- #### Get in touch!  We'd love to hear from you! [Email Us](mailto:davidchapple@event-iq.com) #### Free Consultation Explore how we can help [Book Now](https://www.event-iq.com/en-gb/contact-us?hsLang=en) #### Strategy Insights Sign-up for our monthly newsletter [Read More](https://www.event-iq.com/en-gb/insights?hsLang=en) #### Free Templates Covering all areas of event growth [Download](https://www.event-iq.com/en-gb/resources?hsLang=en) [![Blue transparent logo](https://www.event-iq.com/hs-fs/hubfs/Blue%20transparent%20logo.png?width=300&height=100&name=Blue%20transparent%20logo.png "Blue transparent logo")](https://www.event-iq.com?hsLang=en) On a mission to accelerate growth. Together we can. 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